Each project is dissected across 24 vectors — demographics, behavior, competition, location, regulation, operations and strategy. No relevant dimension is left to intuition.
Ideal customer profile for the concept.
Income distribution within the catchment area.
Inhabitants per km² in the relevant radius.
Demographic breakdown by age bracket.
Volume and intensity of daily circulation.
Class and purchasing-power indicators.
Players competing on the same concept.
Alternatives fighting for the same decision.
Recurring weaknesses of current competitors.
Ease of arrival by any transport mode.
How evident the spot is from the street.
Own and nearby parking availability.
Nearby businesses that lift the ticket.
Connectivity with the transit network.
Urban risk indicators in the surroundings.
Total addressable potential in the area.
How demand shifts throughout the year.
Average ticket practiced by competitors.
Land-use rules and legal restrictions.
OPEX estimate adjusted to the region.
Supply chain, deliveries and back-of-house.
Strengths, weaknesses, opportunities and threats.
Optimistic, base and pessimistic projections.
Critical signals that require a second look.
Three chained steps: research, competitive mapping and scoring. Each one runs as an auditable stage, with traceable sources and room for human review.
The agent sweeps public sources and consolidates geographic, demographic and local behavior data.
Direct and indirect competitors are identified, classified and enriched with reviews and positioning.
The model distills everything into a fit score, a risk score and an objective recommendation: GO, REVIEW or DISCARD.
The analysis is only the beginning. The platform follows every project from the first study to opening day, with AI scoring, active alerts and team collaboration.
Every project gets two independent vectors — attractiveness and risk — plus a final recommendation justified in natural language.
Owners, collaborators and admins share the same project with well-defined visibility and permissions.
Open the platform and create your first study in minutes. The model runs the research, maps the competition and delivers a justified recommendation.