picklocation
Pre-opening location intelligence

Pick the next location with conviction.

PickLocation turns a single U.S. address into a complete pre-opening assessment — demographics, competition, drive-time reach and market size — distilled into one decision: GO, REVIEW or DISCARD. Built for food, retail and service.

24
vectors
3
segments
US
coverage
picklocation.io / projects / bayside-market
assessment · complete
Bayside Market
Brooklyn, NY · Food / Café · 1,800 sqft
GO
Fit score82
Risk score31
Direct competitors
Roast & Co. 4.6· 3120.2 mi
Bloom Coffee 4.3· 1880.4 mi
Daily Grind 4.1· 960.6 mi
Drive-time reach
Market size · TAM$48.2M+ 3 scenarios
Grounded in primary data
Google PlacesU.S. Census · ACSOpen-MeteoGoogle Gemini
§ 01How it works

From an address to a decision.

Three chained stages. Facts first, reasoning second, a scored verdict last — each step traceable to its sources, so the recommendation can survive a second look.

01deterministic

Ground truth, prefetched

Before any model runs, we pull deterministic facts: competitors and reviews from Google Places, demographics from the U.S. Census, climate from Open-Meteo, plus transit and logistics around the address.

02grounded

Reasoned by AI

Gemini 3.1 Pro reads those facts and any documents you attached, then reasons across 24 vectors with grounded web search — every number traceable to a source.

03auditable

Scored and reported

Everything resolves into a Fit score, a Risk score and one verdict — GO, REVIEW or DISCARD — packaged into a report you can export and share.

§ 02Capabilities

24 vectors, nothing left to intuition.

Every site is dissected across six dimensions and twenty-four named vectors — demographics, competition, location, market, operations and strategy.

A6 vectors

Audience

Who actually walks past the door.

  • Target audience
  • Income range
  • Population density
  • Age profile
  • Foot traffic
  • Socioeconomic profile
C3 vectors

Competition

Who you are up against, and where they fall short.

  • Direct competitors
  • Indirect competitors
  • Review gaps
L6 vectors

Location

How the spot itself performs.

  • Accessibility
  • Visibility
  • Parking
  • Neighborhood synergy
  • Public transit
  • Safety
M4 vectors

Market

The size and shape of the opportunity.

  • Market size
  • Seasonality
  • Price range
  • Zoning
O2 vectors

Operations

What it costs to run, day to day.

  • Operating costs
  • Logistics
E3 vectors

Strategy

The synthesis a decision needs.

  • SWOT
  • Scenarios
  • Red flags
§ 03Features

A workspace built for the go / no-go call.

Maps, scoring, your own documents and shareable reports — everything a site decision needs, in one place.

Interactive geospatial maps

Income choropleth by Census block group, 1/3/5-mile radius rings and drive-time isochrones rendered on a live map — and baked into every exported report.

Fit × Risk scoring

Two independent scores resolve into one verdict — GO, REVIEW or DISCARD — each backed by a factor-level breakdown you can override by hand.

Cited evidence from your docs

Upload leases, brokerage decks and market reports. The analysis grounds its findings in your files with field-level citations — no chatbot guesswork.

Competitor intelligence

Direct and indirect competitors enriched with real ratings, review counts, price levels and the review gaps you can exploit.

Board-ready PDF reports

Export the full assessment — scores, SWOT, three scenarios, maps and sources — as a sectioned PDF you choose, ready to share.

§ 04Collaboration

One workspace, the whole team.

Team workspace

Invite teammates as owner, admin or member, with seat limits enforced per plan.

Project groups

Bucket sites into named groups so a multi-location search stays organized.

Audit & alerts

Every change is written to an audit trail, with platform alerts in-app and over email.

§ 05Pricing

Plans that scale with your pipeline.

Start free and upgrade when you need more runs, more seats and your own knowledge base. Monthly or annual billing, managed in-app.

Free

free

Get a feel for the platform.

  • 3 analyses / month
  • Single-member workspace
  • Interactive maps & PDF export
Start free
Most popular

Pro

pro

For growing operations.

  • 50 analyses / month
  • Up to 3 members
  • Knowledge base — 30 documents
  • Prompt-injection classifier
Choose Pro

Max

max

For high-volume teams.

  • 100 analyses / month
  • Up to 5 members
  • Knowledge base — 100 documents
  • Priority feature access
Choose Max

Trial workspaces include 15 analysis runs across 15 days · U.S. addresses only

start here

Run your first study
in minutes.

Create a project, drop in an address, and let the pipeline do the research, map the competition and return a verdict you can defend.